Pakistani fashion has gone through many changes in recent years. Where traditional clothing was once the main style, now you see a lively mixture of old styles and modern trends. People are now coming up with new ideas for outfits, like fashionable kurtas as well as trendy cuts. Fashion shows, Instagram, and well-known Pakistani designers have made it possible for everyone to choose different styles and enjoy the process.
Similarly, Pakistani clothing brands are taking their flawless collection abroad to reach new audiences. Here is a list of the top ten Pakistani brands that are following the 2025 trend.
Modern Pakistani Brands Revolutionising Fashion Trends
1. Khaadi
Starting out in 1998, Khaadi has exploded into a global name, boasting 50+ stores worldwide. What began as a love letter to block printing and hand embroidery now speaks to a global audience. Their 2024 line saw a 25% jump in international sales- proof that when you reinvent heritage, people notice. Khaadi walks that fine line between old-school craftsmanship and new-school style like a pro.
2. Sana Safinaz
Since ’89, Sana Safinaz has been the go-to for vibrant colours and patterns inspired by treasures like Ajrak and mirror work. The brand’s luxe pret and bridal collections have a way of marrying tradition with runway-worthy elegance. Last year? Online sales shot up by 30%, showing just how well they’ve tapped into the digital age while staying true to their roots.
3. Gul Ahmed
Gul Ahmed’s story goes back to 1953. They’ve nailed the formula of versatility- from sharp formalwear to comfy lawn essentials. The brand prides itself on inclusive sizing and offering affordable luxury, which explains why their lawn line raked in over 40% of total revenue in 2022. People trust them, and that trust pays off big.
4. Generation
Since 2017, Generation’s been shaking things up. With bold colours and eye-catching pieces, they’ve gathered over 1.2 million Instagram fans by 2025. Their campaigns don’t just sell clothes; they celebrate diversity and self-expression. Engagement shot up 45% in 2024, proving they’re the brand for young urbanites who want to wear their identity like a badge of honour.
5. Ethnic by Outfitters
Ethnic is all about green living- organic cotton, eco-friendly dyes, the whole sustainable shebang. Given Pakistan’s place as the world’s fourth-largest cotton producer, this commitment hits home. Their sustainable lines are flying off shelves 60% faster than regular collections. This isn’t just a fad; it’s a movement gaining serious traction.
6. Beechtree
Beechtree is the new kid on the block, founded in 2019, but already making waves. They’re leading the charge in zero-waste fashion, using recycled polyester and biodegradable packaging. Their 2024 collection saved over two tons of textile waste from the landfill- a huge win in a textile-heavy economy. Beechtree isn’t just a brand; it’s a green revolution in Pakistani fashion.
7. Elan
When it comes to bridal luxury, Elan is the name. With pieces often priced north of PKR 500,000, they export to 30+ countries. Their 2023 digital sales made up 35% of revenue, proving that they’ve mastered the art of selling exquisite craftsmanship on a global scale.
8. Zainab Chottani
Zainab Chottani has taken bridal fashion worldwide with flagship stores in Dubai and London. Her designs blend traditional Zardozi embroidery with modern cuts, making each dress a story told in thread and fabric. This is cultural artistry reimagined for the modern bride.
9. Sapphire
Sapphire knows the power of connection. Their 3 million+ online followers aren’t just numbers; they’re a community. Instagram Live sessions regularly pull in thousands, fostering real-time engagement. This closeness translated into a 50% bump in online revenue during 2024. Social media isn’t just marketing here; it’s relationship-building.
10. Maria B
Maria B, a stalwart since 1999, is pushing boundaries by mixing heritage with technology. Virtual try-ons and AI-driven size advice have cut return rates by 20%, making shopping smoother and happier. With annual revenues topping USD 40 million, Maria B is proof that tradition and innovation can walk hand in hand.
Looking Ahead- Pakistani Fashion’s Bright Future
What’s next? The industry is zooming forward, blending rapid change with deep cultural roots. Sustainability, inclusivity, and tech aren’t just buzzwords- they’re the backbone of a creative, responsible fashion ecosystem. Whether you’re after everyday elegance or show-stopping bridal wear, these brands deliver a mix of soul and style that’s as diverse as it is daring.
Check out their collections and see how Pakistani fashion isn’t just keeping up it’s setting the pace.
